Air Max is the universal language of sneaker lovers
Air Max is the universal language of sneaker lovers. To celebrate Air Max Day we put that language into words. ¿How? We asked people to form their initials with their legs. Then, we developed a tool that translated every word into this new language. For that reason, we achieved that on March 26, the most shared sneaker was the Air Max.
The AirMax Day
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How it works
Form the first letter of their name
Take a photo and share it on social media
Tanslated every word into this new language
